SHE is one of Australia's most influential women, but Ita Buttrose told a gathering in Ballina yesterday that a humble tea towel helped kick-start her successful media career.
Ita was at Ballina's Crowley aged-care facility in her role as president-elect for Alzheimer's Australia, talking to residents for a Seniors Week event.
But the residents were keen to hear Ita talk about the days when she was in the limelight as founding editor of Cleo magazine, then editor of the Women's Weekly, but the 70-year-old said she doesn't feel as though she has ever been out of the limelight.
She told the gathering about her first job in media as a copy girl where one of her duties was to make coffee for the 40 or so staff.
Long after those days, she learned that management considered her to be a person to keep an eye on, and, she said, it was all because as a 15-year-old she brought her own tea towel to work to wipe up the coffee cups.
"It shows the importance of making a good first impression," Ita said.
Ita nowadays has a television slot on Channel 9's Today show and is the ambassador for Alzheimer's Australia. Her father had a form of dementia.
She said a drama on ABC television last year about her role as the founding editor of Cleo magazine, Paper Giants, "introduced me to a new generation of younger women".
Getting the magazine off the ground in the early 1970s, Ita said, was a challenge.
It targeted the "progressive woman in changing middle-class Australia", with stories on sex and the famous centrefold, with Aussie actor Jack Thompson baring all.
But she said the reality of the time was that women were oppressed, even as the times were a'changing.
Ita said modern women "don't understand what it was like to be a woman in Australia in the 1970s".
She said the freedoms and earning capacity women have today is a vast improvement on those days.
"But women are not represented enough in boardrooms and not represented enough as CEOs," she said.
Ita has an uncle living in Ballina, but this was the first time she had been to what she said he always describes as "God's country".
"And I can see why," she said.
She also was excited to learn that Cold Chisel will be playing at this year's Bluesfest at Byron Bay.
The iconic Australian rock band penned a song about the iconic Australian woman, called Ita.
"They're my favourite band, and my favourite song," she said.
She only met Chisel frontman Jimmy Barnes two years ago in a taxi during a trip to the US for the "G'day America" promotion.
In her role as an ambassador for Alzheimer's Australia, Ita said she wants to give a voice to those affected by the disease.
The heading describes this great property in two words and you won't be disappointed when you book an appointment to view this great home. Located in the best...
This excellent home will help you to enjoy what the Investment Market has to offer. This six year old property is currently tenanted until December 2015. The home...
You won't beat this stunning Bundamba home for value, presentation and rent ability. It's simple but stylish, has a touch of sophistication and most of all its...
This brand new Simonds home is built and ready for you to occupy..now! Positioned high in the new Sovereign Pocket estate at Deebing Heights. A family friendly...
Extremely motivated vendor now liquidating this CBD holding. * 281sqm footprint (*) * Over 300sqm of GFA on 2 levels (*) * Substantial internal fit out recently...
* Freehold investment opportunity All buildings currently tenanted * Just off the Ipswich-Brisbane Motorway with easy access to the motorway and other local...
This 4 bedroom home in excellent condition on 4,856m2 is situated in the heart of Ipswich's hottest Real Estate precinct. Current zoning enables multiple options...
* Marriage split forces immediate sale * Positioned within one of SEQ's largest employment growth areas * High profile main road positioned 7.29 ha (approx.) ...
* Prime location with new development in immediate area * Currently on periodic lease for legal firm * Walk to Ipswich city mall and Rail * Zoning- CBD Primary...
3,632m2 block situated in progressive industrial area. * Zoned LDC Limited development (confirm usage options with Ipswich City Council) * Minutes to Ipswich CBD...
Join the Community.
Get your local news, your way.
Update your news preferences and get the latest news delivered to your inbox.