AS south-west temperatures soar this summer, so too are ice cream sales.
Mt Ommaney Baskin 31 Robbins is reporting an unusual boom this time of year thanks to the increased mercury levels.
Owner Andrew Smith said sales were above average.
"I have seen a 20% increase from last year," he said.
"Generally this time of the month we slow down before Christmas because people are buying gifts and don't have much spare cash for ice cream.
"However this month is not the norm and we're selling about 150 scoops a day."
According to Baskin Robbins research, a quarter of Australian households spend more than $12.5m collectively on ice cream each week during summer.
And when it comes to summer flavours, Mr Smith said chocolate chip cookie dough, cookies and cream and chocolate royal were the favourites.
Based on consumption trends, eating ice cream anytime is acceptable with one in four ice cream loving Aussies confessing to having eaten it first thing in the morning or as a midnight snack.