IT'S that time of year again - when men shelve their razors and grow moustaches to help change the face of men's health.
The moustache shall reign king for an entire month as men worldwide celebrate not only a great cause but a great excuse to grow upper lip hair.
Affectionately dubbed Movember, the charity campaign raises vital funds and awareness for prostate cancer and male mental health initiatives.
Calling themselves 'Mo Bros', men are sponsored to grow and groom moustaches during the month.
Goodna's John Egan took part in the annual challenge last year, and said he was happy to support a campaign that addressed men's health.
"I believe a lot of men suffer in silence when it comes to some particular health and mental issues," he said.
"My father had some prostate problems and I myself have been through some bad times in my life.
"But what a lot of men need to learn is to not feel embarrassed to see a doctor or to grab a mate and talk things over when things get tough."
The 45-year-old said initiatives like Movember helped break the silence surrounding mental and physical conditions affecting men.
A recent Movember study revealed seven in 10 participants discuss men's health issues with others during the month.
In addition, 90% thought about improving their general health and one in two carried out personal research on men's health issues.
Set to wear his moustache with confidence, Mr Egan said he would adopt a seventies porn star style 'stache for this year's challenge.
"I had someone offer to sponsor me $500 if I grew an Adolph Hitler-style moustache, but I am not sure if that will sit well with my grandparents," he said.
More than 142,371 Australians registered to take part in Movember last year to raise more than $28.5 million.
The event, which began 10 years ago in Melbourne, is now the world's largest men's health movement and the largest non-government funder of prostate cancer globally.
A total of 21 countries spread across five continents now run Movember campaigns, all raising vital funds and awareness for men's health issues.
For more information or to register for Movember this year, visit www.movember.com.