AUSTRALIAN consumers have voted for products which offer convenience, best value, instant gratification, or a little luxurious reward in the 2012 Product of the Year Awards.
Seven thousand Australian household shoppers were surveyed to find the most innovative new products to hit supermarket shelves, stretching across 28 categories.
Product of the Year director and mother of two Sarah Connelly said most of the 28 winners reflected the huge time pressure people were under these days, and the desire to find new products to make lives simpler and better.
"Consumers are looking for good value, with supermarket home brands scoring two awards this year, but there's still room for little luxuries, even though purses are being squeezed," she said.
"A number of category winners are not the cheapest options, but clearly shoppers think they are worth paying that little bit extra for."
Adult healthy: Faulding Probiotics 30s
Air-car: Glen 20 Lavender Spray
Beauty: Garnier Miracle Skin Perfector BB Cream
Body lotion: Nivea Express Hydration Body Lotion
Body wash: Imperial Leather Foam Burst Shower Gel
Dental care: Listerine Zero
Deodorant: Nivea Deodorant Invisible For Black and White - Men and Women
Fabric conditioner: Comfort Fabric Conditioner
Female skin care: Olay Regenerist Wrinkle Revolution
Fresh foods: Coles Grill Range
Frozen savoury foods: McCain Sweet Potato SuperFries
Hair care: Dove Damage Therapy Intensive Repair Shampoo and Conditioner
Hair colour: L'Oreal Paris Sublime Mousse
Hair styling: Tresemme Tres Two Hairspray
Home wares: Decor Realseal Storers
Household cleaning: Dettol Surface Cleanser
Laundry: Surf with Essential Oils
Male grooming: Schick Hydro Range
Male skin care: Nivea for Men Sensitive Face Wash
Beverages: V8 Smoothies
Packed foods: Be Natural Cereals
Personal hygiene: Tena Liner Long with Wings
Pest control: Mortein NatureGard Automatic Outdoor Insect Control System
Pet care: Schmackos 96% Fat Free Stix - Beef 500gm
Savoury snack: Woolworths Select Deli Style Chips 185g
Small household appliances: Sunbeam Food Saver
Sweet snacks: Tim Tam Dark Chocolate Mint and Dark Chocolate Rum and Raisin